Qualification Engine
How we decide a lead is qualified
No black boxes. Here's exactly how LeadHandler scores, qualifies, and routes every lead — so only serious buyers and sellers reach your agents.
Required Signals
What the AI must capture before qualifying a lead
BBuyer Signals
Intent confirmed
Buyer, seller, investor, or both
Location captured
City, zip code, or neighborhood
Timeline provided
0-3 months, 3-6 months, 6-12 months, etc.
Budget or financing
Pre-approved, cash, working with lender, or budget range
Not already represented
Confirms they don't already have an agent
SSeller Signals
Seller intent confirmed
Selling or both buying and selling
Property location
Address or neighborhood of listing
Timeline captured
When they plan to list
Motivation captured
Why they're selling (relocating, downsizing, etc.)
Not already represented
Confirms no existing listing agent
All signals required. A lead isn't marked qualified until every gate is passed. This prevents premature routing of unvetted leads to your agents.
Readiness Scoring (0–100)
How the numerical score is calculated
Timeline urgency
Sooner timeline = higher score
Financing readiness
Pre-approved or cash buyers score highest
Location specificity
Zip codes and specific areas score higher than general regions
Budget clarity
Numeric budget provided vs. vague range
Motivation signals
Clear reason for buying or selling
Engagement depth
How many qualifying questions were answered
Representation check
Already represented leads are scored down
AI continues nurturing
May be marked needs attention
Qualified & routed to agent
Score alone isn't enough. Even a score of 80+ won't qualify a lead if required gates (intent, location, timeline) haven't been captured.
When Your Team Gets Looped In
Some things are best handled by a real person
The AI handles qualification, but some situations genuinely need a person — like scheduling a showing or answering property-specific questions. When that happens, your team gets notified immediately.
Contradictory answers — for example, says "paying cash" but later mentions needing a lender
Lead asks about scheduling a showing, booking an appointment, or anything that requires a real person to coordinate
Strong buying or selling intent, but key details still missing after several messages
Very short or vague responses that make it hard to assess readiness
Any situation where the AI can't confidently determine next steps — it marks the lead as needs attention instead of guessing
Your team stays in control. Leads marked needs attention appear in your dashboard with the specific reason so you can make the final call.
Routing Logic
How qualified leads get to the right agent
Lead arrives
Via SMS, web form, or API integration. AI begins qualifying conversation.
AI qualifies
Collects intent, timeline, budget, location, and agent status through natural conversation.
Score calculated
0-100 readiness score with confidence rating (Low / Med / High).
Gates checked
All required signals must be captured before a lead is considered qualified.
Routed or marked needs attention
Qualified leads go to the right agent. Edge cases are marked needs attention for your team to review.
Configurable routing rules. Route by area, lead type, agent availability, or round-robin. Set up in minutes from your dashboard.
Built for broker confidence
Every qualification decision is explainable. Your agents see why a lead was scored the way it was, what signals were captured, and what's still missing.
Stop losing leads to slow follow-up
Your brokerage can be live in minutes. See the difference speed makes.